Strategic Brand Management; Building, Measuring and Managing Brand Equity;

Strategic Brand Management; Building, Measuring and Managing Brand Equity;

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Bibliographic Details
Main Author: Keller, Kevin Lane; Parameswaran, Ambi MG
Format: Book
Language:English
Published: Noida, India; Pearson India Education Services Pvt ltd; 2019
Subjects:
Brands and Brand Management; > Branding Commodities > Place Branding
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