Strategic Brand Management; Building, Measuring and Managing Brand Equity;

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Bibliographic Details
Main Author:	Keller, Kevin Lane; Parameswaran, Ambi MG
Format:	Book
Language:	English
Published:	Noida, India; Pearson India Education Services Pvt ltd; 2019
Subjects:	Brands and Brand Management; > Branding Commodities > Place Branding
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NFLIC-FRI Library

Holdings details from NFLIC-FRI Library
Call Number:	706 KEL/S
Copy	Available