Strategic Brand Management; Building, Measuring and Managing Brand Equity;

Strategic Brand Management; Building, Measuring and Managing Brand Equity;

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Bibliographic Details
Main Author: Keller, Kevin Lane; Parameswaran, Ambi MG
Format: Book
Language:English
Published: Noida, India; Pearson India Education Services Pvt ltd; 2019
Subjects:
Brands and Brand Management; > Branding Commodities > Place Branding
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MARC

LEADER 00000nam a22000007a 4500
003 FRI
005 20240228121139.0
008 240228b |||||||| |||| 00| 0 eng d
082 |2 21st ed.  |a 706  |b KEL/S 
100 |a Keller, Kevin Lane; Parameswaran, Ambi MG; 
245 |a Strategic Brand Management;  |b Building, Measuring and Managing Brand Equity; 
260 |a Noida, India;  |b Pearson India Education Services Pvt ltd;  |c 2019 
300 |a 586p 
653 |a Brands and Brand Management;  |a Branding Commodities   |a Place Branding  
942 |2 ddc  |c EN 
999 |c 44859  |d 44859 

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