Challenge of Services Part I: are Services Really Different ?

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Bibliographic Details
Main Author:	Lovelock, Christopher H.
Format:	Book
Language:	English
Published:	USA American Marketing Association 1983
Subjects:	Service Management, Service Organizations, Marketing Management
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008	171130b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
082		\|2 21st ed. \|a 343 \|b LOV/C
100		\|a Lovelock, Christopher H.
245		\|a Challenge of Services Part I: are Services Really Different ?
260		\|a USA \|b American Marketing Association \|c 1983
300		\|a 443p.
440		\|n Vol.47
500		\|a Reading for Session 1 Journal of Marketing
653		\|a Service Management, Service Organizations, Marketing Management
942		\|2 ddc \|c EN
999		\|c 38443 \|d 38443