Challenge of Services Part I: are Services Really Different ?

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Bibliographic Details
Main Author:	Lovelock, Christopher H.
Format:	Book
Language:	English
Published:	USA American Marketing Association 1983
Subjects:	Service Management, Service Organizations, Marketing Management
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NFLIC-FRI Library

Holdings details from NFLIC-FRI Library
Call Number:	343 LOV/C
Copy	Available