Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Author:	Clow, Kenneth E.
Other Authors:	Baack, Donald
Format:	Book
Language:	English
Published:	Delhi: Dorling Kindersley (India), 2007
Edition:	3rd ed.
Subjects:	Communication in marketing Advertising
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MARC


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008	210112b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
999		\|c 33552 \|d 33552
020		\|a 8131709965
082		\|2 21st ed. \|a 659.1 \|b CLO/I,3
100		\|a Clow, Kenneth E.
245		\|a Integrated advertising, promotion, and marketing communications
250		\|a 3rd ed.
260		\|a Delhi: \|b Dorling Kindersley (India), \|c 2007
300		\|a 514p.; \|c 28cm
504		\|a Index: pp 515-37
653		\|a Communication in marketing
653		\|a Advertising
700		\|a Baack, Donald
942		\|2 ddc \|c EN