Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Author:	Clow, Kenneth E.
Other Authors:	Baack, Donald
Format:	Book
Language:	English
Published:	Delhi: Dorling Kindersley (India), 2007
Edition:	3rd ed.
Subjects:	Communication in marketing Advertising
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NFLIC-FRI Library

Holdings details from NFLIC-FRI Library
Call Number:	659.1 CLO/I,3
Copy	Available