Integrated advertising, promotion, and marketing communications
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Delhi:
Dorling Kindersley (India),
2007
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| Edition: | 3rd ed. |
| Subjects: | |
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Add Tag | Physical Description: | 514p.; 28cm |
|---|---|
| Bibliography: | Index: pp 515-37 |
| ISBN: | 8131709965 |
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