Brand positioning: strategies for competitive advantage
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi:
Tata McGraw-Hill,
2006
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 003 | FRI | ||
| 005 | 20210112110829.0 | ||
| 008 | 210112b ||||| |||| 00| 0 eng d | ||
| 999 | |c 33510 |d 33510 | ||
| 020 | |a 0070581592 | ||
| 082 | |2 21st ed. |a 658.827 |b SEN/B,2 | ||
| 100 | |a Sengupta, Subroto | ||
| 245 | |a Brand positioning: |b strategies for competitive advantage | ||
| 260 | |a New Delhi: |b Tata McGraw-Hill, |c 2006 | ||
| 300 | |a xiv, 297p.; |c 23cm | ||
| 653 | |a Product management-India | ||
| 653 | |a Marketing-India | ||
| 653 | |a Advertising-Brand name products | ||
| 942 | |2 ddc |c EN | ||
Brand positioning : strategies for competitive advantage