Brand positioning: strategies for competitive advantage

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Bibliographic Details
Main Author:	Sengupta, Subroto
Format:	Book
Language:	English
Published:	New Delhi: Tata McGraw-Hill, 2006
Subjects:	Product management-India Marketing-India Advertising-Brand name products
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NFLIC-FRI Library

Holdings details from NFLIC-FRI Library
Call Number:	658.827 SEN/B,2
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