Brand positioning: strategies for competitive advantage
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi:
Tata McGraw-Hill,
2006
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| Subjects: | |
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Add Tag | Physical Description: | xiv, 297p.; 23cm |
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| ISBN: | 0070581592 |
Brand positioning : strategies for competitive advantage