Brand leadership

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Joachimsthaler, Erich
Format:	Book
Language:	English
Published:	London : Simon and Schuster , 2000
Subjects:	Advertising-Brand name products Brand choice Branding (Marketing) Commercial products Leadership Product management
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020		\|a 074320767X
041		\|a eng
082		\|2 21st ed. \|a 658.8343 \|b AAK/B
100		\|a Aaker, David A.
245		\|a Brand leadership \|c [by] David A. Aaker and Erich Joachimsthaler
260		\|a London : \|b Simon and Schuster , \|c 2000
300		\|a xii, 351p.: ill ; \|c 23.5cm
653		\|a Advertising-Brand name products
653		\|a Brand choice
653		\|a Branding (Marketing)
653		\|a Commercial products
653		\|a Leadership
653		\|a Product management
700		\|a Joachimsthaler, Erich
942		\|c EN \|2 ddc
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