Brand leadership

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Joachimsthaler, Erich
Format:	Book
Language:	English
Published:	London : Simon and Schuster , 2000
Subjects:	Advertising-Brand name products Brand choice Branding (Marketing) Commercial products Leadership Product management
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NFLIC-FRI Library

Holdings details from NFLIC-FRI Library
Call Number:	658.8343 AAK/B
Copy	Available