Marketing research

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Bibliographic Details
Main Author:	Dodge, H. Robert
Other Authors:	Fullerton, Sam
Format:	Book
Language:	English
Published:	London : Charles E. Merrill Publishing Company , 1982
Subjects:	Marketing Marketing research
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LEADER	00000nam a2200000Ia 4500
008	130910s9999 xx 000 0 und d
020		\|a 0675098475
041		\|a eng
082		\|2 21st ed. \|a 658.83 \|b DOD/M
100		\|a Dodge, H. Robert
245		\|a Marketing research \|c H. Robert Dodge, Sam Fullerton [and] David Rink
260		\|a London : \|b Charles E. Merrill Publishing Company , \|c 1982
300		\|a vii, 522 p.
500		\|a Contents: Pt. 1. Developing research framework - Pt.2. Types of data - Pt.3. Sampling - Pt.4. Data collection - Pt.5. Analysis - Pt.6. Interpretation - Pt.7. Application of marketing research.
504		\|a Index: p. 523-30.
653		\|a Marketing
653		\|a Marketing research
700		\|a Fullerton, Sam
942		\|c EN \|2 ddc
999		\|c 9829 \|d 9829