Marketing research
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Charles E. Merrill Publishing Company ,
1982
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| Subjects: | |
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Add Tag | Item Description: | Contents: Pt. 1. Developing research framework - Pt.2. Types of data - Pt.3. Sampling - Pt.4. Data collection - Pt.5. Analysis - Pt.6. Interpretation - Pt.7. Application of marketing research. |
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| Physical Description: | vii, 522 p. |
| Bibliography: | Index: p. 523-30. |
| ISBN: | 0675098475 |
Marketing research: information systems and decision making