Marketing research
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Main Author: | |
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Format: | Book |
Published: |
London:
Prentice-Hall International,
1988
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Edition: | 3rd ed. |
Subjects: | |
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Physical Description: | xviii, 380p.: ill.; 24cm |
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Bibliography: | Index: pp 371-80 |
ISBN: | 0-13-558529-5 |