International marketing : analysis and strategy
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice Hall of India ,
1998
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| Edition: | 3rd ed. |
| Subjects: | |
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Add Tag | Physical Description: | xviii, 730p.: ill ; 25cm |
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| Bibliography: | Index: pp 731-50 |
| ISBN: | 8120312384 81-203-1238-4 |
Fundamentals of modern marketing