Marketing management : analysis, planning, implementation and control

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	English
Published:	New Delhi : Prentice Hall of India , 1998
Edition:	9th ed.
Subjects:	Product management Marketing-Management
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MARC


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020		\|a 8120311787
041		\|a eng
082		\|2 21st ed. \|a 658.8 \|b KOT/M, 9
100		\|a Kotler, Philip
245		\|a Marketing management : \|b analysis, planning, implementation and control \|c [by] Philip Kotler
250		\|a 9th ed.
260		\|a New Delhi : \|b Prentice Hall of India , \|c 1998
300		\|a xxxvii, 804p.: ill ; \|c 25cm
504		\|a Index: pp 805-29
653		\|a Product management
653		\|a Marketing-Management
942		\|c EN \|2 ddc \|0 2
999		\|c 27610 \|d 27610