Marketing management : analysis, planning, implementation and control
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice Hall of India ,
1998
|
| Edition: | 9th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxxvii, 804p.: ill ; 25cm |
|---|---|
| Bibliography: | Index: pp 805-29 |
| ISBN: | 8120311787 |
Marketing management : analysis, planning and control