Case studies in brand management
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Corporate Author: | |
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Format: | Book |
Language: | English |
Published: |
Hyderabad :
ICFAI Center for Management Research,
2004
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LEADER | 00000nam a2200000Ia 4500 | ||
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003 | FRI | ||
005 | 20210713120936.0 | ||
008 | 130910s9999 xx 000 0 und d | ||
041 | |a eng | ||
082 | |2 21st ed. |a 658.8343 |b INS/C.1 | ||
110 | |a ICFAI Center for Management Research | ||
245 | |a Case studies in brand management |c [by] ICFAI Center for Management Research | ||
260 | |a Hyderabad : |b ICFAI Center for Management Research, |c 2004 | ||
300 | |a 304p.: ill.; |c 26cm | ||
500 | |a Content: v.1 | ||
504 | |a Index: pp 305-11 | ||
653 | |a Brand choice | ||
653 | |a Branding (Marketing) | ||
653 | |a Branding (Marketing)-Case studies | ||
653 | |a Corporate image-Case studies | ||
653 | |a Product management | ||
942 | |c EN |2 ddc | ||
999 | |c 26626 |d 26626 |