Case studies in brand management

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Bibliographic Details
Corporate Author: ICFAI Center for Management Research
Format: Book
Language:English
Published: Hyderabad : ICFAI Center for Management Research, 2004
Subjects:
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041 |a eng 
082 |2 21st ed.  |a 658.8343  |b INS/C.1 
110 |a ICFAI Center for Management Research 
245 |a Case studies in brand management  |c [by] ICFAI Center for Management Research 
260 |a Hyderabad :  |b ICFAI Center for Management Research,  |c 2004 
300 |a 304p.: ill.;  |c 26cm 
500 |a Content: v.1 
504 |a Index: pp 305-11 
653 |a Brand choice 
653 |a Branding (Marketing) 
653 |a Branding (Marketing)-Case studies 
653 |a Corporate image-Case studies 
653 |a Product management 
942 |c EN  |2 ddc 
999 |c 26626  |d 26626