Case studies in brand management

Case studies in brand management

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Bibliographic Details
Corporate Author: ICFAI Center for Management Research
Format: Book
Language:English
Published: Hyderabad : ICFAI Center for Management Research, 2004
Subjects:
Brand choice
Branding (Marketing)
Branding (Marketing)-Case studies
Corporate image-Case studies
Product management
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Description
Item Description:Content: v.1
Physical Description:304p.: ill.; 26cm
Bibliography:Index: pp 305-11

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