Strategic brand management : creating and sustaining brand equity long term

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Bibliographic Details
Main Author:	Kapferer, Jean-Noel
Format:	Book
Language:	English
Published:	New Delhi : Kogan Page India , 2006
Edition:	2nd ed.
Subjects:	Brand name products-Management Business names Product management
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020		\|a 8175541091
041		\|a eng
082		\|2 21st ed. \|a 658.8343 \|b KAP/S, 2: 2
100		\|a Kapferer, Jean-Noel
245		\|a Strategic brand management : \|b creating and sustaining brand equity long term \|c [by] Jean-Noel Kapferer
250		\|a 2nd ed.
260		\|a New Delhi : \|b Kogan Page India , \|c 2006
300		\|a 426p.: ill ; \|c 23cm
504		\|a 427-43 includes index.
653		\|a Brand name products-Management
653		\|a Business names
653		\|a Product management
942		\|c EN \|2 ddc
999		\|c 26357 \|d 26357