Strategic brand management : creating and sustaining brand equity long term
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Kogan Page India ,
2006
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| Edition: | 2nd ed. |
| Subjects: | |
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Add Tag | Physical Description: | 426p.: ill ; 23cm |
|---|---|
| Bibliography: | 427-43 includes index. |
| ISBN: | 8175541091 |
Brand leadership