Brand management : the Indian context

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Bibliographic Details
Main Author:	Moorthi, Y L R
Format:	Book
Language:	English
Published:	New Delhi : Vikas Publishing , 2007
Subjects:	Brand choice Brand name products-India Branding (Marketing) Health products-India Positioning (Advertising) Product management
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MARC


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020		\|a 8125914277
041		\|a eng
082		\|2 21st ed. \|a 658.8343 \|b MOO/B: 2
100		\|a Moorthi, Y L R
245		\|a Brand management : \|b the Indian context \|c [by] Y L R Moorthi
260		\|a New Delhi : \|b Vikas Publishing , \|c 2007
300		\|a xi, 166p ; \|c 23cm
365		\|b Rs. 195
504		\|a Index: pp 167-71
653		\|a Brand choice
653		\|a Brand name products-India
653		\|a Branding (Marketing)
653		\|a Health products-India
653		\|a Positioning (Advertising)
653		\|a Product management
942		\|c EN \|2 ddc
999		\|c 26356 \|d 26356