Brand positioning : strategies for competitive advantage

Saved in:

Bibliographic Details
Main Author:	Sengupta , Subroto
Format:	Book
Language:	English
Published:	New Delhi : Tatat McGraw-Hill , 2006
Edition:	2nd ed.
Subjects:	Advertising-Brand name products Consumer behavior Marketing-Management Positioning (Advertising) Product management
Tags:	Add Tag No Tags, Be the first to tag this record!

Brand positioning: strategies for competitive advantage by Sengupta, Subroto

Published 2006

Book