Brand positioning : strategies for competitive advantage

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Bibliographic Details
Main Author:	Sengupta , Subroto
Format:	Book
Language:	English
Published:	New Delhi : Tatat McGraw-Hill , 2006
Edition:	2nd ed.
Subjects:	Advertising-Brand name products Consumer behavior Marketing-Management Positioning (Advertising) Product management
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NFLIC-FRI Library

Holdings details from NFLIC-FRI Library
Call Number:	658.827 SEN/B, 2
Copy	Available