Brand positioning : strategies for competitive advantage
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Tatat McGraw-Hill ,
2006
|
| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 008 | 130910s9999 xx 000 0 und d | ||
| 020 | |a 0070581592 | ||
| 041 | |a eng | ||
| 084 | |a 658.827 | ||
| 085 | |b SEN/B, 2 | ||
| 100 | |a Sengupta , Subroto | ||
| 245 | |a Brand positioning : |b strategies for competitive advantage |c [by] Subroto Sengupta | ||
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Tatat McGraw-Hill , |c 2006 | ||
| 300 | |a xiv, 292p ; |c 23cm | ||
| 504 | |a Index: pp 293-7 | ||
| 653 | |a Advertising-Brand name products | ||
| 653 | |a Consumer behavior | ||
| 653 | |a Marketing-Management | ||
| 653 | |a Positioning (Advertising) | ||
| 653 | |a Product management | ||
| 942 | |c EN |2 ddc | ||
| 999 | |c 26037 |d 26037 | ||
Brand positioning: strategies for competitive advantage