Handbook of advertising management

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Bibliographic Details
Other Authors:	Barton, Roger, ed, Starch, Daniel, ded
Format:	Book
Language:	English
Published:	New York : McGraw-Hill , 1970
Subjects:	Advertising departments-Handbooks, manuals, etc. Management-Handbooks, manuals, etc.
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MARC


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041		\|a eng
082		\|2 21st ed. \|a R 659.1078 \|b HAN
245		\|a Handbook of advertising management \|c edited by Roger Barton
260		\|a New York : \|b McGraw-Hill , \|c 1970
300		\|a xxviii, 2005p ; \|c 21cm
504		\|a Index: pp 2007-43
653		\|a Advertising departments-Handbooks, manuals, etc.
653		\|a Management-Handbooks, manuals, etc.
700		\|a Barton, Roger, ed.
700		\|a Starch, Daniel, ded.
942		\|c EN \|2 ddc
999		\|c 24383 \|d 24383