Handbook of advertising management

Handbook of advertising management

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Bibliographic Details
Other Authors: Barton, Roger, ed, Starch, Daniel, ded
Format: Book
Language:English
Published: New York : McGraw-Hill , 1970
Subjects:
Advertising departments-Handbooks, manuals, etc.
Management-Handbooks, manuals, etc.
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Description
Physical Description:xxviii, 2005p ; 21cm
Bibliography:Index: pp 2007-43

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