Principles of marketing
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New Delhi :
Prentice-Hall of India ,
2008
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Edition: | 12th ed. |
Subjects: | |
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MARC
LEADER | 00000nam a2200000Ia 4500 | ||
---|---|---|---|
008 | 130910s9999 xx 000 0 und d | ||
020 | |a 9788120332928 | ||
041 | |a eng | ||
082 | |2 21st ed. |a 658.8 |b KOT/P, 12 | ||
100 | |a Armstrong, Gary | ||
245 | |a Principles of marketing |c [by] Philip Kotler [and] Gary Armstrong | ||
250 | |a 12th ed. | ||
260 | |a New Delhi : |b Prentice-Hall of India , |c 2008 | ||
300 | |a xxiv, 678p.: col. ill ; |c 27.7cm | ||
365 | |b Rs. 525 | ||
504 | |a Index: pp 679-99 | ||
653 | |a Marketing | ||
700 | |a Kotler, Philip | ||
942 | |c EN |2 ddc | ||
999 | |c 22709 |d 22709 |