Principles of marketing

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Bibliographic Details
Main Author: Armstrong, Gary
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: New Delhi : Prentice-Hall of India , 2008
Edition:12th ed.
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020 |a 9788120332928 
041 |a eng 
082 |2 21st ed.  |a 658.8  |b KOT/P, 12 
100 |a Armstrong, Gary 
245 |a Principles of marketing  |c [by] Philip Kotler [and] Gary Armstrong 
250 |a 12th ed. 
260 |a New Delhi :  |b Prentice-Hall of India ,  |c 2008 
300 |a xxiv, 678p.: col. ill ;  |c 27.7cm 
365 |b Rs. 525 
504 |a Index: pp 679-99 
653 |a Marketing 
700 |a Kotler, Philip 
942 |c EN  |2 ddc 
999 |c 22709  |d 22709