Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice-Hall of India ,
2008
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| Edition: | 12th ed. |
| Subjects: | |
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Add Tag | Physical Description: | xxiv, 678p.: col. ill ; 27.7cm |
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| Bibliography: | Index: pp 679-99 |
| ISBN: | 9788120332928 |
Principles of modern marketing