Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

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Bibliographic Details
Main Author:	Mathieson , Rick
Format:	Book
Language:	English
Published:	New Delhi : Prentice-Hall of India , 2007
Subjects:	Mobile commerce Product management
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MARC


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020		\|a 9788120332652
041		\|a eng
082		\|2 21st ed. \|a 658.872 \|a 658.872 \|b MAT/B
082		\|2 21st ed. \|a 658.872 \|a 658.872 \|b MAT/B
100		\|a Mathieson , Rick
245		\|a Branding unbound : \|b the future of advertising, sales, and the brand experience in the wireless age \|c [by] Rick Mathieson
260		\|a New Delhi : \|b Prentice-Hall of India , \|c 2007
300		\|a ix, 237p ; \|c 23.5cm
365		\|b Rs. 395
504		\|a Index: pp 239-44
653		\|a Mobile commerce
653		\|a Product management
942		\|c EN \|2 ddc
999		\|c 22697 \|d 22697