Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice-Hall of India ,
2007
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| Subjects: | |
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Add Tag | Physical Description: | ix, 237p ; 23.5cm |
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| Bibliography: | Index: pp 239-44 |
| ISBN: | 9788120332652 |
Brand leadership