Marketing management : analysis, planning and control

Saved in:
Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: New Delhi : Prentice-Hall of India , 1979
Edition:3rd ed.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000Ia 4500
008 130910s9999 xx 000 0 und d
020 |a 0876920539 
041 |a eng 
082 |2 21st ed.  |a 658.802  |b KOT/M, 3 
100 |a Kotler, Philip 
245 |a Marketing management :  |b analysis, planning and control  |c [by] Philip Kotler 
250 |a 3rd ed. 
260 |a New Delhi :  |b Prentice-Hall of India ,  |c 1979 
300 |a xi, 515p.: ill ;  |c 20cm 
365 |b Rs. 30 
504 |a Index:pp 518-29 
653 |a Business logistics 
653 |a Marketing-Management 
942 |c EN  |2 ddc  |0 1 
999 |c 16754  |d 16754