Marketing management : analysis, planning and control
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New Delhi :
Prentice-Hall of India ,
1979
|
Edition: | 3rd ed. |
Subjects: | |
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MARC
LEADER | 00000nam a2200000Ia 4500 | ||
---|---|---|---|
008 | 130910s9999 xx 000 0 und d | ||
020 | |a 0876920539 | ||
041 | |a eng | ||
082 | |2 21st ed. |a 658.802 |b KOT/M, 3 | ||
100 | |a Kotler, Philip | ||
245 | |a Marketing management : |b analysis, planning and control |c [by] Philip Kotler | ||
250 | |a 3rd ed. | ||
260 | |a New Delhi : |b Prentice-Hall of India , |c 1979 | ||
300 | |a xi, 515p.: ill ; |c 20cm | ||
365 | |b Rs. 30 | ||
504 | |a Index:pp 518-29 | ||
653 | |a Business logistics | ||
653 | |a Marketing-Management | ||
942 | |c EN |2 ddc |0 1 | ||
999 | |c 16754 |d 16754 |