Marketing management : analysis, planning and control
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice-Hall of India ,
1979
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| Edition: | 3rd ed. |
| Subjects: | |
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Add Tag | Physical Description: | xi, 515p.: ill ; 20cm |
|---|---|
| Bibliography: | Index:pp 518-29 |
| ISBN: | 0876920539 |
Marketing management : analysis, planning, implementation and control