Basic marketing : concepts, environment and decisions

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Bibliographic Details
Main Author:	Cundiff, Edward W.
Other Authors:	Still, Richard R.
Format:	Book
Language:	English
Published:	New Delhi : Prentice-Hall of India , 1968
Subjects:	Marketing Marketing - Decision making Marketing - Management Marketing - Research
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MARC


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041		\|a eng
082		\|2 21st ed. \|a 658.8 \|b CUN/B
100		\|a Cundiff, Edward W.
245		\|a Basic marketing : \|b concepts, environment and decisions \|c Edward W. Cundiff [and] Richard R. Still
260		\|a New Delhi : \|b Prentice-Hall of India , \|c 1968
300		\|a xiv, 562 p.
365		\|b Rs.14.00
504		\|a Index: p. 563-76.
653		\|a Marketing
653		\|a Marketing - Decision making
653		\|a Marketing - Management
653		\|a Marketing - Research
700		\|a Still, Richard R.
942		\|c EN \|2 ddc \|0 3
999		\|c 15534 \|d 15534