Principles of marketing management

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Bibliographic Details
Main Author:	Bagozzi, Richard P.
Format:	Book
Language:	English
Published:	Chicago : Science Research Associates , 1986
Subjects:	Marketing
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020		\|a 0574193359
041		\|a eng
082		\|2 21st ed. \|a 658.8 \|b BAG/P
100		\|a Bagozzi, Richard P.
245		\|a Principles of marketing management \|c [by] Richard P. Bagozzi
260		\|a Chicago : \|b Science Research Associates , \|c 1986
300		\|a xxii, 718p.
504		\|a Index: pp 719-30
653		\|a Marketing
942		\|c EN \|2 ddc
999		\|c 13105 \|d 13105