Principles of modern marketing

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Bibliographic Details
Main Author: Husted, Stewart W.
Other Authors: Varble, Dale L.
Format: Book
Language:English
Published: Boston : Allyn and Bacon , 1989
Subjects:
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LEADER 00000nam a2200000Ia 4500
008 130910s9999 xx 000 0 und d
020 |a 0205115756 
041 |a eng 
082 |2 21st ed.  |a 658.8  |b HUS/P 
100 |a Husted, Stewart W. 
245 |a Principles of modern marketing  |c Stewart W. Husted, Dale L. Varble [and] James R. Lowry 
260 |a Boston :  |b Allyn and Bacon ,  |c 1989 
300 |a xxvii, 709 p. 
504 |a Index: p. 710-22. 
653 |a Marketing 
700 |a Varble, Dale L. 
942 |c EN  |2 ddc 
999 |c 13102  |d 13102