Principles of modern marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Allyn and Bacon ,
1989
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| Subjects: | |
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Add Tag | Physical Description: | xxvii, 709 p. |
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| Bibliography: | Index: p. 710-22. |
| ISBN: | 0205115756 |
Fundamentals of modern marketing