Readings in advertising management

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Bibliographic Details
Main Author:	Bellur, V.V
Other Authors:	Berkman, Harold W.
Format:	Book
Language:	English
Published:	Mumbai : Himalaya Publishing House , 1988
Subjects:	Advertising management Lau > H.F. Marketing Sales promotion
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LEADER	00000nam a2200000Ia 4500
008	130910s9999 xx 000 0 und d
041		\|a eng
082		\|2 21st ed. \|a 658.82 \|b BEL/R,1
100		\|a Bellur, V.V.
245		\|a Readings in advertising management \|c V.V. Bellur, Harold W. Berkman [and] Lau, H.F.
260		\|a Mumbai : \|b Himalaya Publishing House , \|c 1988
300		\|a xvi, 492 p.
365		\|b Rs.240.00
653		\|a Advertising management
653		\|a Lau \|a H.F.
653		\|a Marketing
653		\|a Sales promotion
700		\|a Berkman, Harold W.
942		\|c EN \|2 ddc
999		\|c 12836 \|d 12836